Founded in 1989, Hoop It Up is recognized as the most prolific grassroots basketball tour in the world with millions of participants having played in one of its city-based events. Hoop It up is the original 3x3 basketball series that elevates the game with its focus on fundamentals, scale of the city courts, and speed, style and substance of the 3x3 format delivering participants a memorable experience.

 

In 2020, 3x3 basketball will be introduced to the Olympic Games in Tokyo, Japan and Hoop It Up will be a key catalyst in the development of the Game.

 

Hoop It Up is owned and operated by Big Ticket Sports LLC, a company founded by NBA and Olympic Champion Kevin Garnett.